HOP 2012 & Beeradelphia

(Artist, Unknown. Photos and rights by Conrad / The Streets Dept.)

With Presidential Election season on the horizon these “HOP” pieces have started to pop up around Philadelphia, PA.  They are a play on Barack Obama’sHOPE” posters designed by Shepard Fairey.  The “HOP” campaign promises to rally the country behind a very important cause – – beer, beer & more beer.

It is appropriate for these pieces to be popping up in Philadelphia because it is a city that has a deep-rooted beer and brewery history that many people are not aware of.  This rich history will be shown through a documentary set to be released in July 2012 entitled, “Beeradelphia: The City of Brewery Love“. Directed by Michael Ryan Lawrence, Beeradelphia” will give a glimpse into the culture, history and emergence of Philadelphia as America’s best beer drinking city.

The film just had its international & world premiere at the 2012 Monaco Charity Film Festival and the crew has returned home in preparations for a series of premieres across the Delaware Valley this summer.

(Photo and rights by Ernie Tedesco / Webesco.net)

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