GJ Project – Do Good Feel Good


GJ Project, LLC is an NYC based clothing company built on the foundation of Do Good / Feel Good.

We aim to spread awareness, positivity, and happiness through our unique screen prints that are all designed and printed in house. We cater to both men and women who are soulful and passionate in all aspects of their being.

Currently, we offer merchandise for you and yours through our GJ Project Etsy Shop but our online store is being built!

You can also follow along as we document our travels that feature the latest and greatest happenings in the world of street art, graffiti, and urban culture & lifestyle.

Contact GJ for any questions, comments, inquires or if you have something cool you want to share with us!

Connect With Us:

Email: gjprjct@gmail.com

Esty Shop: esty.com/shop/GJProject

Instagram: @GJprjct

Facebook: facebook.com/GJProject

Twitter: @GJPRJCT

Pinterest: pinterest.com/GJProject


SMILE: it won’t mess up your hair.

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Joe Iurato In Bushwick, Brooklyn


(Artist, Joe Iurato. Photo and rights by GJ Project)

Gotta love Joe Iurato’s Never Let Go piece in Bushwick, Brooklyn. We finally saw this in person during one of our recent adventures.

As a reminder, keep up with us on Instagram to see what we see – – Instagram.com/GJprjct (@GJprjct).

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GJ x Laser 3.14 – Every Day Is A Powerful Day


LASEReveryday4 LASEReveryday5


Part II of our Collaboration For A Cause series features the work of Amsterdam’s street poet, Laser 3.14.

The quote “Everyday is a Powerful Day” serves as a reminder that each day holds tremendous value and should be cherished as if it were your last. Our motivation for this design is to represent the One Day At A Time mentality that all the brave people fighting cancer must face.

This will be the third year we will participate in the grass roots charity bike ride, Pelotonia. It is the single largest biking event in the United States. 100% of proceeds from the purchase of this shirt will go towards fundraising for cancer research at the Ohio State University Comprehensive Cancer Center – James Cancer Hospital and Solove Research Institute (OSUCCC-James).

Both Men’s and Women’s shirts are available, printing on 50% Cotton/50% Polyester blend t-shirts.


To Donate:

Donate to G

Donate to J


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Follow Follow Follow! @GJprjct

Keep up with all of our latest happenings by following us on Instagram — @GJPRJCT

Find out more about the second installment of our #CollaborationForACause series with Laser 3.14!


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GJ x Gregory Siff – WALK ON T-Shirts


We are PROUD to share this recent collaboration with Gregory Siff. These WALK ON T-Shirts are for sale to raise donations for TEAM D’AMATO and the National MS Society.

The funds are for WALK MS Philadelphia, held annually at the world famous art museum.

100% of proceeds go toward funding research to find a cure for multiple sclerosis.

The knights helmet is to symbolize the courage and fortitude displayed by the millions of people dealing with MS across the globe.

TOGETHER we can help find a cure.


Purchase shirts for $20.00 HERE.


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“Wet Bandits” T-Shirt On Sale NOW

GJ pays homage to a holiday and Christmas classic with this, “Wet Bandits” t-shirt.

It makes a great holiday gift for everyone! Available now for just $20.00 through the link below:


GJ Project ETSY Shop Home Page


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Getty Station Presents – “Sheep Station”


The work of the late, great François-Xavier Lalanne is on display in West Chelsea in New York City. “Sheep Station” is an installation created by Michael Shvo and Paul Kasmin Gallery featuring the work of Lalanne.

The exhibition is in a great location near NYC’s High Line Park, and has the pleasure of working in the same space that JR and Jose Parla created the large mural in the background!

All photos and rights by GJ Project– Be sure to keep up with all of our latest photos on Instagram: @gjprjct!


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